CPA-led financial advisory for DTC brands and growth-stage retail across channels and borders.
Your Shopify dashboard shows 30% month-over-month growth. Your bank balance is declining. Inventory is eating cash faster than revenue replaces it. Amazon settles in 14 days. Wholesale pays in 45. Returns are eroding the margin you never measured. That disconnect between top-line growth and actual cash position gets worse at every stage. COGS doesn't reconcile to inventory. Channel profitability is invisible. Working capital swings $500K+ per quarter. By the time the problem is obvious, the fundraiser is already at risk.
The need for fractional CFO support is almost always tied to a specific moment — a decision that exposes the limits of the current financial infrastructure.
Operations that worked at launch collapse under growth. Inventory accounting breaks. Monthly close takes three weeks. Margins are invisible. Decisions rely on gut feeling, not data.
Shopify, Amazon, wholesale, B2B. Each channel has different margins, payment terms, and tax treatment. The trial balance doesn't reconcile to what's actually in the warehouse.
Investors and lenders want clean financials, auditable inventory, and a clear cash position. The current accounting is DIY. There are 10–12 weeks to get investor-ready.
Cross-border shipping triggers tariffs, duties, currency exposure, withholding, and dual tax filing. A single-country accountant doesn't coordinate both sides.
Q4 peaks, Q1 crashes. Working capital swings $500K+ each quarter. Without a forecast that shows when bridge financing is needed, cash runs out before the next peak.
Launched on Shopify, hit $1M in year one, now at $3M and drowning in complexity. Accounting is manual. Forecasts are nonexistent. Financial decisions are reactive.
Direct to consumer, wholesale, and marketplace channels — each with different margins, payment timing, and tax treatment. The general ledger doesn't reflect reality.
A Controller or part-time finance manager handles monthly close and reconciliations. But cash runway, inventory optimization, and multi-jurisdictional tax strategy require a different level of financial thinking.
Inventory has scaled to $500K+. Whether it's aged, slow-moving, or obsolete is unclear. Cash is trapped. Physical count reconciliation and aging analysis are overdue.
Shipping across the border. Currency, tariffs, duties, and dual tax compliance create ongoing headaches. Separate accountants per country don't coordinate, and gaps compound.
Lenders want auditable inventory, clean revenue accounting, and a clear cash position. The current setup will not pass audit scrutiny. There are 10–12 weeks to get there.
The fractional CFO function for ecommerce addresses the gap between top-line growth and actual cash position — connecting inventory, multi-channel revenue, and working capital into one coherent financial picture.
TYM establishes a FIFO or weighted-average COGS method, integrates the ecommerce platform (Shopify, WooCommerce) and warehouse system with accounting records, and creates a monthly inventory reconciliation. The balance sheet reflects the actual stock at the accurate landed cost. The P&L shows true margin by product and channel.
Revenue streams are split across platforms. TYM creates a daily or weekly revenue-by-channel breakdown, tracks payment settlement timing (Shopify net-2, Amazon net-14, Stripe net-1), and reconciles P&L to actual cash received. Profitable channels are separated from cash sinks. Settlement timing becomes predictable.
E-commerce cash flow is driven by inventory timing, payment terms, and seasonal demand. TYM builds a rolling 12-month forecast that models inventory buildup, supplier payment dates, customer settlement delays, and seasonal peaks. Scenarios include base case, upside (growth accelerates), and downside (ad spend rises, conversion dips). Working capital needs for raises or financing are modeled.
Sales tax nexus is complex across U.S. states. Marketplace facilitator rules affect obligations. Cross-border shipments trigger tariffs and duties. TYM maps obligations by channel and state/province, coordinates with your CPA on compliance, and captures ecommerce-specific deductions (fulfillment labor, returns handling, advertising spend). For cross-border operations, both U.S. and Canadian positions are managed.
Product-level and channel-level profitability are invisible without proper accounting. TYM creates monthly margin reporting: contribution margin per SKU, blended margin by channel, and CAC payback by cohort. The data shows what to sell more of, what to discontinue, and where to invest marketing spend.
E-commerce companies operating across the U.S. and Canada are subject to the U.S.–Canada Tax Treaty. Treaty provisions affect withholding rates on intercompany payments, the risk of a permanent establishment for fulfillment centers or employees in the other country, and transfer pricing for goods crossing the border.
TYM coordinates treaty applications across both jurisdictions, aligning entity structures, intercompany pricing for inventory transfers, and filing positions to ensure treaty benefits are claimed correctly. Tariffs, duties, and landed cost accounting are tracked alongside tax positions. Missteps create double taxation or audit exposure in both countries simultaneously.
Non-compliance in a cross-border ecommerce structure triggers consequences from both the IRS and CRA. IRS exposure includes transfer pricing adjustments on intercompany inventory transactions, withholding assessment on cross-border payments, and penalties for incorrect or late information returns. CRA exposure includes reassessment of intercompany transactions, Part XIII withholding tax on payments to non-residents, and penalties for late T2 or GST/HST returns. The risk compounds: an IRS adjustment to intercompany pricing triggers a corresponding CRA reassessment.
DTC Supplement Brand · $3.8M Revenue · Shopify, Amazon, Wholesale, B2B
A DTC supplement brand scaled its revenue from $1.2M to $3.8M over 18 months across Shopify, Amazon, wholesale partners, and B2B. The problem: COGS didn't reconcile. Inventory was 15% higher on paper than in reality. Margin by channel was unknown. A Series A investor required audited financials. Timeline: 8 weeks.
Weeks 1–2: The diagnostic identified broken COGS accounting, inventory valuation errors, and multi-channel revenue gaps. Weeks 3–4: TYM rebuilt COGS using the weighted-average method, performed physical inventory count, reconciled to general ledger, and identified $180K in slow-moving and obsolete stock. Weeks 5–6: Shopify and Amazon revenue feeds integrated. Payment settlement tracked by platform. P&L reconciled. Weeks 7–8: Auditor-ready supporting schedules created. 12-month cash forecast built with working capital modeling. Financial statements completed.
Outcome: Clean audit. Inventory accurately valued. True margin by channel visible: Amazon at 18%, Shopify at 42%. The founder understood where to invest in marketing. Series A closed on time.
Initial call with you, your bookkeeper, and your finance team. TYM reviews the current accounting setup, revenue streams, inventory system, supplier payment terms, sales channels, and existing projections. Trial balance, prior-year financials, tax returns, inventory records, and sales by channel are requested.
TYM audits COGS accounting, inventory valuation, and revenue recognition across channels. Gaps are identified: landed cost tracking, COGS-to-inventory reconciliation, and payment settlement tracking. Output: written memo with findings and implementation roadmap.
COGS accounting is implemented in the accounting system. Revenue data from ecommerce platforms is integrated. Inventory reconciliation is set up. The monthly revenue-by-channel breakdown is created. Your team is trained on the new process.
Each month, you provide a trial balance and supporting schedules. TYM prepares a balance sheet, an income statement, a cash flow statement, an inventory aging report, revenue by channel, and a margin analysis. Delivered within 5 business days of month-end.
45–60 minute call to review results, update 12-month cash forecast, discuss inventory planning for next quarter, and align on tax opportunities.
E-commerce CFO advisory is structured as a fractional engagement, flexible and scalable based on stage, complexity, and channel count. Fees depend on number of sales channels, inventory complexity, and cross-border requirements.
Seed / early stage. Monthly financial statements, inventory reconciliation, multi-channel revenue tracking, and quarterly cash flow forecasting.
Growth stage / fundraising prep. Financial diagnostic, inventory accounting implementation, multi-channel revenue integration, and audit-ready schedules.
Monthly retainer combined with project work — fundraising prep, debt facility setup, acquisition support, seasonal planning.
TYM maintains an office in Miami and works with e-commerce brands and DTC companies headquartered in South Florida. The team is familiar with Caribbean and Latin America shipping dynamics, South Florida's business ecosystem, and the local investor network for consumer brands. Quarterly in-person financial reviews available. Direct access to Miami-based CPAs for U.S. and Florida-specific tax coordination.
TYM also maintains a Toronto office and serves Canadian ecommerce brands and U.S.-based retailers expanding into Canada. For companies managing cross-border inventory, tariff and duty planning, or dual-jurisdiction tax compliance, TYM coordinates accounting and filing in both countries. Quarterly in-person financial reviews available. Direct access to Toronto-based CPAs for Canadian tax and trade compliance. Expertise in U.S.-Canada cross-border inventory, tariff duty accounting, and dual-jurisdiction reporting.
If you are scaling an e-commerce brand and need to move from manual accounting to investor-ready financials, TYM can help. TYM reviews your current accounting, inventory controls, multi-channel revenue tracking, and cash position. You receive a written roadmap: where you stand, what needs to change, and a 90-day plan to get there.
Talk to a CPAWithout proper CFO support, ecommerce companies face compounding financial risks that become increasingly expensive to resolve.
Margin is invisible. Decisions are made on wrong numbers. Investors discover the gap during diligence.
Inventory timing and payment terms create $500K+ quarterly swings. Without a forecast, cash runs out before the next peak.
Amazon, Shopify, and wholesale report differently. P&L is a guess. Profitable channels are indistinguishable from cash sinks.
Nexus in multiple states without proper tracking creates back-tax liability, penalties, and audit risk across jurisdictions.
IRS transfer pricing adjustments on intercompany inventory transactions can trigger corresponding CRA reassessments — simultaneously.
Broader fractional CFO advisory for early-stage companies, covering financial systems, reporting, and investor readiness across industries.
Learn moreCFO advisory tailored to SaaS and subscription businesses — ARR reconciliation, deferred revenue, and venture-backed tax planning.
Learn moreStrategic cross-border tax planning for businesses and individuals operating across both jurisdictions.
Learn moreOngoing financial statement preparation and reporting for businesses that need clean, investor-grade numbers.
Learn moreMulti-state sales tax compliance, nexus analysis, and coordination with marketplace facilitators for e-commerce businesses.
Learn moreRecurring bookkeeping services for businesses that need clean records and a timely monthly close.
Learn moreBookkeeping records transactions. CFO advisory integrates financial data with business decisions: connecting the inventory system to COGS accounting, aligning multi-channel revenue to cash position, forecasting working capital needs 90 days ahead, and guiding tax planning. TYM does not enter transactions; TYM oversees the system and drives strategy.
No. TYM audits inventory accounting, reconciles records to physical counts, and identifies obsolete or slow-moving stock. You manage the warehouse, fulfillment, and reorder decisions. TYM provides the data and recommendations to inform those decisions.
TYM builds the integration. Most e-commerce platforms export daily or weekly revenue reports. That data is ingested into accounting, reconciliation is automated, and the monthly revenue-by-channel breakdown is created. If custom integration is needed, TYM advises that you execute or hire a developer.
TYM maps nexus by state, tracks sales tax obligations by channel, and coordinates with your CPA on filing. Many states follow marketplace facilitator rules (Shopify/Amazon collect and remit). TYM clarifies your obligations and supports compliance.
Yes, it is a core competency. TYM coordinates U.S. tax (1120, sales tax by state, COGS for cross-border inventory) and Canadian tax (T2, GST/HST, tariff duty accounting). Cross-border inventory is tracked at landed cost, including duties and tariffs. CPAs in both jurisdictions are engaged.
TYM tracks revenue by channel and SKU, COGS by inventory method, and direct fulfillment costs (labor, returns handling, packaging). Contribution margin = revenue minus COGS minus fulfillment costs. Profitability is visible per product and per channel.
Revenue (by channel), inventory purchases (with payment terms), supplier payment dates, customer settlement delays (e.g., Amazon net-14), payroll, operating expenses, and seasonal swings. Base, upside, and downside scenarios are modeled. The outcome: clarity on when capital is needed.
No. Your CPA prepares and files. TYM prepares financial statements, projects tax liability, coordinates multi-jurisdictional requirements, and advises on timing and deductions. TYM works alongside your tax professional.
Retainer engagements range from $4,500 to $8,000/month, depending on complexity (channel count, inventory scale, cross-border activity). Project-based work (diagnostics, systems build, audit prep) ranges from $12,000 to $30,000+. TYM provides a proposal after the initial diagnostic.
When financial complexity outpaces internal capacity — common inflection points include scaling past $500K revenue, expanding to multiple channels, preparing for institutional investment, or managing cross-border operations. If COGS doesn't reconcile to inventory, the gap is already creating risk.
Diagnostic and initial setup typically run 6–8 weeks. Ongoing monthly support continues as long as the engagement is active. Major projects (acquisition prep, debt facility setup) may require 3–6 week sprints.
Yes. Buyers want auditable inventory, clean revenue accounting, clear cash position, and defensible margins. TYM prepares a data room package that includes audited financials, inventory reconciliation, channel-level margin analysis, and tax compliance documentation.
TYM provides accounting, financial advisory, and tax planning support. TYM does not provide legal advice on business structure or contract terms — consult business counsel. For tax return preparation and filing, TYM coordinates with your CPA or tax professional. Nothing on this page constitutes a tax opinion or guarantee of outcome. All recommendations are conditional on facts and subject to review by your professional tax advisor. Inventory accounting methods carry tax implications; consult your CPA before implementation.